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Lotto Brandenburg with new online presence of TQG

CONVINCING CUSTOMER EXPERIENCE

November 2020 – With the TQG-LotterySuite, Lotto Brandenburg is setting a technological trend for the next few years and offers the Brandenburgers convenient access to the range of games in an attractive design. The new functions are fully oriented towards the player.
Lotto Brandenburg offers its users with the TQG-LotterySuite a clearly improved internet presence.

Customer approach 3.0 – online with the TQG-LotterySuite

On 11 August LAND BRANDENBURG LOTTO GmbH (LBL) launched its new user-oriented online presence. Together with TQG, this comprehensive project was implemented on the basis of the TQG-LotterySuite and is also technologically pioneering.

Since 2012, LBL has been using the lottery management software of TQG Lottery Solutions in the online sector. A great advantage is that the TQG LotterySuite can be adapted to a large extent by configuration in the respective company. This creates the necessary flexibility to make constant improvements with a customer focus.

„The project is a win-win situation for EVERYONE. The customer receives appealingly relevant information via all end devices and benefits from a fast and secure purchasing process. At the same time, LBL has equipped itself technologically for the coming years. In addition to that, TQG keeps a reference customer as well as a completely renewed front-end base for German lotteries“

 

Karsten Hagemeister (COO, TQG)

CONVINCING CUSTOMER EXPERIENCE

The Brandenburger players can now enjoy a simplified registration, a shopping cart and an improved integrated payment process. All in all, the new design makes it easier for the game-oriented, mobile customer and lives up to its purpose of providing suitablei nformation and fast betting.

Another new feature is that the content can be displayed in a player-specific way. On the basis of purchasing behaviour, customers are offered what they are really interested in.

For Anja Bohms (Managing Director of LBL), the relaunch is a logical step: “It has become apparent that customers are increasingly using the services offered online. In addition to the strong positioning of the retailer network, Lotto Brandenburg recorded a 31.6% increase in online sales in the first nine months of the Corona year compared to the same period last year. We have taken account of the importance of being at the forefront with our Lotto Internet platform by means of an investment process in previous years and thorough preparation.”

“For us, TQG is a long-standing technology partner that is particularly responsive to our wishes and brings valuable experience in innovative implementations for the lottery market.”

 

Kerstin Kosanke, Managing Director of LBL

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TQG-LOTTERY SOLUTIONS
The Quality Group Lottery Solutions  GmbH  (TQG-LS)  is  a provider  of  innovative  and  highly efficient  IT  solutions  for  the  global state-licensed lottery market. TQG has deep expertise in the technical environment  and  understands  the processes and requirements of the lottery operator.
TQG-LOTTERYSUITE
The  TQG-LotterySuite  (TLS)  is  a software platform for the operation of    state-licensed lotteries,    for commercial   gaming   agents   and social lotteries. It  is  an  end-to-end  lottery  central and  drawing  system,  with  a  high performance   transaction   engine, which is 100% customized and fully configurable.

Essential components are

  • PAM – Player   Account Management
  • Game configurator
  • Transactions Engine
  • Retail manager
Game-Konfigurator
The game types can be extensively configured   in   the   Game   Core Management  and  adapted  in  their type. Due to the product character of   the   software,   many   different games  are  already  preconfigured and  can  be  activated  directly  if necessary.
Player Management / CRM
This   is   the   central   point   of   all customer    activities.    Within    the single player view, all information of the  connected  sales  channels  are bundled.  A  wide  range  of  CRM functions   including   segmentation and   campaign   management   are available. The module also supports all online sales workflows and player protection measures.  A customer     support     system     is integrated as well as an administration interface.

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