Lotto Brandenburg with new online presence of TQG

Lotto Brandenburg with new online presence of TQG

CONVINCING CUSTOMER EXPERIENCE

November 2020 – With the TQG-LotterySuite, Lotto Brandenburg is setting a technological trend for the next few years and offers the Brandenburgers convenient access to the range of games in an attractive design. The new functions are fully oriented towards the player.

Lotto Brandenburg offers its users with the TQG-LotterySuite a clearly improved internet presence.

Customer approach 3.0 – online with the TQG-LotterySuite

On 11 August LAND BRANDENBURG LOTTO GmbH (LBL) launched its new user-oriented online presence. Together with TQG, this comprehensive project was implemented on the basis of the TQG-LotterySuite and is also technologically pioneering.

Since 2012, LBL has been using the lottery management software of TQG Lottery Solutions in the online sector. A great advantage is that the TQG LotterySuite can be adapted to a large extent by configuration in the respective company. This creates the necessary flexibility to make constant improvements with a customer focus.

„The project is a win-win situation for EVERYONE. The customer receives appealingly relevant information via all end devices and benefits from a fast and secure purchasing process. At the same time, LBL has equipped itself technologically for the coming years. In addition to that, TQG keeps a reference customer as well as a completely renewed front-end base for German lotteries“

Karsten Hagemeister (COO, TQG)

CONVINCING CUSTOMER EXPERIENCE

The Brandenburger players can now enjoy a simplified registration, a shopping cart and an improved integrated payment process. All in all, the new design makes it easier for the game-oriented, mobile customer and lives up to its purpose of providing suitablei nformation and fast betting.

Another new feature is that the content can be displayed in a player-specific way. On the basis of purchasing behaviour, customers are offered what they are really interested in.

For Anja Bohms (Managing Director of LBL), the relaunch is a logical step: “It has become apparent that customers are increasingly using the services offered online. In addition to the strong positioning of the retailer network, Lotto Brandenburg recorded a 31.6% increase in online sales in the first nine months of the Corona year compared to the same period last year. We have taken account of the importance of being at the forefront with our Lotto Internet platform by means of an investment process in previous years and thorough preparation.”

“For us, TQG is a long-standing technology partner that is particularly responsive to our wishes and brings valuable experience in innovative implementations for the lottery market.”

Kerstin Kosanke, Managing Director of LBL

TQG-LOTTERY SOLUTIONS

The Quality Group Lottery Solutions GmbH (TQG-LS) is a provider of innovative and highly efficient IT solutions for the global state-licensed lottery market. TQG has deep expertise in the technical environment and understands the processes and requirements of the lottery operator.

TQG-LOTTERYSUITE

The TQG-LotterySuite (TLS) is a software platform for the operation of state-licensed lotteries, for commercial gaming agents and social lotteries. It is an end-to-end lottery central and drawing system, with a high performance transaction engine, which is 100% customized and fully configurable.

Essential components are

PAM – Player Account Management
Game configurator
Transactions Engine
Retail manager

Game-Konfigurator

The game types can be extensively configured in the Game Core Management and adapted in their type. Due to the product character of the software, many different games are already preconfigured and can be activated directly if necessary.

Player Management / CRM

This is the central point of all customer activities. Within the single player view, all information of the connected sales channels are bundled. A wide range of CRM functions including segmentation and campaign management are available. The module also supports all online sales workflows and player protection measures. A customer support system is integrated as well as an administration interface.